3/12/2024 0 Comments Emotion color wheel overview90% of that decision is based solely on color. People decide whether or not they like a product in 90 seconds or less. When you’re strolling down the soft drink aisle scanning the shelves filled with 82 million cans and bottles and trying to find your six-pack of Coke, what do you look for? The scripted logo or that familiar red can? Our brains pick up on those wavelength combinations and translate them into the phenomenon we call color. Objects reflect light in different combinations of wavelengths. Our eyes see something (the sky, for example), and data sent from our eyes to our brains tells us it’s a certain color (blue). 90% of that decision is based solely on color.Ĭolor is perception.
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